Our collaboration with The Dirt Company
Joining forces (and noses) with Australian laundry brand The Dirt Company, we’ve spent the last two years perfecting our respective signature scents to apply to each other’s products.
Making Laundry a Gentle Habit
Combining the routine of laundry and the ritual of incense and self-care, we hope this product exploration provides a little bit of calm, for your home, clothes, and sheets throughout the day.
Shop The Dirt Bundles
The Dirt X Gentle Habits Advanced Wash Laundry Liquid + Incense Bundle
"Advanced Wash "
$70.00
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The Dirt X Gentle Habits Byron Bay Laundry Liquid + Incense Bundle
"Byron Bay"
$70.00
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Best Sellers
◯ Shop This is Incense
Gentle Habits Starter Pack - PICK + MIX
$65.00
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This is Incense - x 3 PACK PICK + MIX
Regular price
$135.00
$125.00
7% off
This Is Incense - BYRON BAY
"Our best seller. Fresh, delicate + light"
$45.00
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This Is Incense - IMMERSION
"Sweet, Exotic + Earthy"
$45.00
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This is Incense - YAMBA
"Uplifting, woody and earthy."
$45.00
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Best Sellers + Bundles
View allThis Is Incense - BYRON BAY
"Our best seller. Fresh, delicate + light"
$45.00
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This Is Incense - NOOSA
"Woody with citrus notes, summer in a box"
$45.00
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Peppa Hart - ELECTRIC DREAMS
"Warm vanilla and sandalwood base notes"
$45.00
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This Is Incense - DREAMLAND
"The most calming scent you could burn"
$45.00
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This is Incense - YAMBA
"Uplifting, woody and earthy."
$45.00
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This Is Incense - CONNECT
"Top notes sweet with a hint of leather"
$45.00
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This Is Incense - GROUNDED
"A hint of spice with a warm earthy base"
$45.00
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This Is Incense - BONDI BEACH
"Notes of citrus + deep notes of wood"
$45.00
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This Is Incense - TASMANIA
"Dark + Moody with leather notes"
$45.00
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This is Incense - MARGARET RIVER
"Emotive sandalwood + musky notes"
$45.00
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This Is Incense - BELLS BEACH
"Woody with Smoky eucalyptus undertones."
$45.00
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Perfume Oil - Byron Bay
"Fresh + delicate"
$50.00
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Perfume Oil - Noosa
"Woody with citrus notes"
$50.00
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Perfume Oil - Bondi Beach
"Masculine, citrus and woody"
$50.00
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Perfume Oil - Immersion
"Sweet, exotic + earthy"
$50.00
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Perfume Oil - Grounded
"Sandalwood, Nutmeg + Cinnamon"
$50.00
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Perfume Oil - Margaret River
"Aromatic, woody + hint of musk"
$50.00
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Perfume Oil - Yamba
"Uplifing, woody + earthy"
$50.00
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Perfume Oil - Tasmania
"Dark + Moody with leather notes"
$50.00
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Ritual Diffuser Oil - x 3 PACK PICK + MIX
Regular price
$105.00
$90.00
14% off
Ritual Diffuser Oil - ELECTRIC DREAMS
"Warm vanilla and sandalwood base notes"
$35.00
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Ritual Diffuser Oils
View allCan't decide on which Incense to pick?
Try our scent quiz.
New Arrivals
Perfume Oil - Grounded
"Sandalwood, Nutmeg + Cinnamon"
$50.00
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"Best incense ever- I love Grounded, it’s rapidly become a favourite to have, gift, and share with international friends .It’s a subtle but deep smell, that lingers softly and is perfect day-to-day, in a bedtime routine or just to set the mood at a dinner party with after drinks!– Melissa

Stoked! I have recently purchased the new oils, Yamba, Tasmania, and Bells. I am so in love, the scent really lasts as I have found with most other oils they lose their vibrancy and potency after a while and I can’t smell them anymore. These are awesome I’m stoked!– Jess M


THIS IS PERFECTIONI The nourishing oil glides on smoothly and provides a light scent that isn't too overpowering. I reapply regularly throughout the day which is a nice little ritual in itself. The bottle is super cute and easy to pop in your bag.– Mel
Gentle Habits ◯ Sound Studio
Match your incense with a Gentle Habits playlist for an enhanced experience.