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Explore our new releases at Gentle Habits:

Our collaboration with The Dirt Company

Joining forces (and noses) with Australian laundry brand The Dirt Company, we’ve spent the last two years perfecting our respective signature scents to apply to each other’s products. 

Making Laundry a Gentle Habit

Combining the routine of laundry and the ritual of incense and self-care, we hope this product exploration provides a little bit of calm, for your home, clothes, and sheets throughout the day.

Can't decide on which Incense to pick?

Try our scent quiz.

Gentle Habits ◯ Sound Studio

Match your incense with a Gentle Habits playlist for an enhanced experience.